Product and design strategy par excellence

I've got 15+ years of experience in digital industry in roles spanning lead designer, design director and head of product – working in agencies, startups and as a freelancer.

During my 15+ years in the digital industry I’ve gathered a considerable & diverse skill set ranging from strategic thinking to comprehensive design skills and excellent technological understanding.
I love to look at things from high up to see the big picture. I'm very good at seeing patterns and forming models of complicated things. I also totally dig the details, and love tweaking them hands-on. As Charles Eams put it: 
“The details are not the details. They make the design.”
“Miemo is one of the best service designers in Finland, a brilliant photographer, a great man and a smashing fashionista!”
—Markus Sandelin

"Miemo could be described as a digital jack-of-all-trades, but that would not do justice to his strategic skills"
I’ve worked in core design roles in major projects for international corporations like Nokia, NordeaNeste Oil and Merck & Co, established Finnish organizations like SanomaMTV3 and Aalto University, interesting startups like FoodieNopsa Travels & Clove Wearable and art institutions like Kunsthalle Helsinki — with project domains spanning news, customer service, health, wearables, maps, food, shopping, travel, teleconferencing, ...
For the past few years I’ve worked as co-founder and head of product in couple of startups, currently helping millions of aspirational young people in emerging markets to learn practical skills on their mobiles with Funzi.
“Miemo seeks for best, being ok is never enough”
— Tommi Pelkonen

Selected awards
Grand One honorary mention "Best UX design" 2009, finalist "Best Consumer Campaign" 2012 & "Best Mobile Service" 2016Uutisraivaaja Media Innovation Contest finalist 2013, Category winner Apps4Finland 2013, 2nd place Apps4Europe 2014, Winner "Best Social Enterprise in Finland" Nordic Startup Awards 2015, Nominee "Best Humanitarian Tech of the Year" The Europas 2016, Winner "Best Free ICT / App Product" GESS Education Awards 2017
Due to the confidential nature of many of the projects, design portfolio is available per request only. Contact me for more information. Visit for full CV.
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