🦄 360° strategic generalist

NOW AVAILABLE FOR FREELANCE GIGS 🟧 I’m a 360° generalist in the landscape of digital services, with 20+ years of experience in roles spanning lead designer, design director and chief product officer – working in agencies, startups and as a freelancer. With my skills & experience, I bring strategy, vision & leadership to product & design work.

During my 20+ years in the digital industry I’ve gathered a considerable & diverse skill set ranging from strategic thinking to comprehensive design skills and excellent technological understanding.
I love to look at things from high up to see the big picture. I'm very good at seeing patterns and forming models of complicated things. I also totally dig the details, and love tweaking them hands-on. As Charles Eames put it:
 “The details are not the details. They make the design.”
"As a strategist and leader, he is able to develop a vision that is both inspiring and realistic, explain the reasoning behind his thoughts clearly and back it up with data, as well as guide the team towards the right direction"

"Miemo is one of the best service designers in Finland, a brilliant photographer, a great man and a smashing fashionista!"
—Markus Sandelin
I’ve worked in core design roles in major projects for international corporations like Nokia, NordeaNeste Oil and Merck & Co, established Finnish organizations like SanomaMTV3 and Aalto University, interesting startups like FoodieNopsa Travels & Clove Wearable and art institutions like Kunsthalle Helsinki — with project domains spanning news, customer service, health, wearables, maps, food, shopping, travel, teleconferencing, ...
For the past 10 years I’ve worked as co-founder and chief product officer in couple of startups, most recently helping millions of aspirational young people in emerging markets to learn practical skills on their mobiles with Funzi.
"Miemo's leading style creates creativity in the whole team. He sees the big picture and translates complexity into simple, actionable plans."
"Miemo could be described as a digital jack-of-all-trades, but that would not do justice to his strategic skills"
Selected awards
Grand One honorary mention "Best UX design" 2009, finalist "Best Consumer Campaign" 2012 & "Best Mobile Service" 2016
Uutisraivaaja Media Innovation Contest finalist 2013
Category winner Apps4Finland 2013, 2nd place Apps4Europe 2014
Winner "Best Social Enterprise in Finland" Nordic Startup Awards 2015
Nominee "Best Humanitarian Tech of the Year" The Europas 2016
Winner "Best Free ICT / App Product" GESS Education Awards 2017
“Miemo seeks for best, being ok is never enough”
— Tommi Pelkonen

Portfolio available via request.
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